In the summer of 2013 we were hired to rebrand Park Slope Copy Center, a local favorite copy shop, printing and shipping center. We came up with a compelling new logo mark, color palette and branding guide to help employees maintain elements of the style on future materials. The design was a big hit with the entire team, reflecting elements of digital, letter form, abstraction and a creative reference the popularity of QR codes.
We immediately rolled out other elements of the branding such as store signage, t-shirt designs and other elements. The Blue Griffin was also able to consult with the client on design elements and functionality of the new website delivered by an industry-specific web development vendor that provides online ordering. Staff photo by Trey Pentecost.