VIRTUALLY THIS BIG.
All the power of the universe in a tiny space? The Blue Griffin design studio works on the virtual agency model. You get the amount of agency and support you require at the time you need it. Using our highly specialized network of consultants and partnerships, we scale to fit the nature of the project at hand. The benefit is incredibly competitive pricing compared to other agencies that carry a staffing overhead, and a vast well of experience compared to your average single-person consultant.
SERIOUSLY FUN.
Practicing the art of enjoying what we do. Creativity is fun, we enjoy what we do, and for that sake we also practice the art of sharing that with our clients. When a client is in a jam, The Blue Griffin prides itself on being able to swoop in to save the day. Our clients work hard, and we work hard for them, to make their business soar, or really take off for the first time. Our aim is to make their business practice more satisfying, knowing they have the support of a studio that provides the marketing strategy, creative inspiration and production skills and will power to present them at their best on paper or online.
MAKE IT SIMPLE.
Audiences don’t read content, they consume it… in bite (byte)-sized chunks. Whether instant gratification is right or wrong is not a debate you want to drag your audience into (unless that’s really what your content is about.) Humans by nature are highly visual. Reduce elaborate amounts of text. Use the graphics, images, and interaction to communicate and not just to “pretty it up”.
MAKE IT FIT.
Bleeding edge shouldn’t make your audience see red. Our approach has always been to use the amount of technology, platforms and solutions appropriate to the context of the viewer and to drive the message forward. In an overwhelming amount of cases, your content and what you hope to accomplish should determine what is used (ie. Flash, video, etc.) not the other way around. Secondly if your audience is not familiar with certain options being considered, this should cause one to hesitate on using them.
MAKE IT GOOD.
Everyone likes a good story. At The Blue Griffin we believe that any campaign or individual project should move the audience through a storied- experience. This story should have a start, a climax and a definite call to action. Developing a narrative structure makes deeper engagement possible and leaves much stronger impressions.