Project Scope: Logo design, website design and programming, brochure, rack card
Step Into Stride is leading the way in Physical therapy in Bay Ridge Brooklyn and The Blue Griffin was brought in to help communicate more effectively. We created a new logo that used the letters in the logo to echo the concept of gently easing patient to a higher level of function.
We then recreated all printed material to work together, implementing new messaging to speak at a layperson level about the many benefits the client offers. We redeveloped the practice’s website, creating a custom template to fit perfectly on a WordPress CMS installation.