Chelsea Based Fitness Studio Reaches its Branding Goals

Project Scope: Logo design, website design and programming, brochure and business cards

Mackall Studio, based in Manhattan’s Chelsea area, came to us by way of referral and not a moment too soon. For many startups, an iDisk “Do-It-Yourself” seems like a great tool to get off the ground. But what happens when such services cease to operate? Fortunately, Mackall’s business owner was proactive and hired us to take a comprehensive look at the brand. We worked with the client to create a new logo that reflected strong, flexible physical performance and to select brand color palette that speaks to the personality of the studio.

The Blue Griffin worked with Mackall studio to then bring to life a new website designed around the new look of brand, and programmed using the power of the WordPress platform. We also introduced printed materials to match.