In the summer of 2011, The Bay Ridge & Bensonhurst Beautification & Preservation Alliance, a prominent local merchant alliance, reached out to us to provide a complete brand overall. This project included a new logo with a fresh look that celebrates the interconnected nature of the B.I.D. areas that comprises the alliance. We then produced an ad campaign, in addition to original illustration that built on the local connection concept. The alliance looks to extend the campaign into the fall with event marketing materials and a new webite.